#9D98A1 Hex Color
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#9d98a1 is a muted, ashy purple with gray undertones and a dusty violet finish. Its medium-light value suggests spirituality, sensitivity, and thoughtful order without feeling ornate. Use it as a supporting tone beside charcoal, deep plum, or aged gold in luxury, religious, or creative branding. The hex code #9d98a1 gives black text about a 7.4:1 contrast ratio, meeting WCAG AA for body copy.
Questions about #9d98a1
What is #9d98a1 in RGB, HSL and CMYK?
In RGB, #9d98a1 is rgb(157, 152, 161), in HSL hsl(273, 5%, 61%) and in CMYK 2%, 6%, 0%, 37%.
Is #9d98a1 warm or cool?
#9d98a1 reads as a cool, muted purple because its violet hue is softened by a noticeable gray undertone, giving the shade an ashy finish that feels restrained rather than bright in most palettes. It suits calm, reflective creative work.
What colors pair well with #9d98a1?
Pair #9d98a1 with charcoal, deep plum, or aged gold for a refined palette in branding and editorial layouts, or place it beside white and soft neutrals for a quieter, low-contrast look. Darker partners add contrast while preserving its dusty violet character.
Is #9d98a1 readable on white or black?
#9d98a1 has a 2.82:1 contrast ratio on white and 7.43:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.