#9D9678 Hex Color
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This ashy, unsaturated olive provides an earthy foundation for branding related to nature or outdoor equipment. Because it leans dusty, use it as a supporting tone rather than a dominant background to avoid a muddy appearance. The hex code for this color is #9d9678. It maintains excellent readability with black text, as the 7.1:1 contrast ratio ensures small copy remains accessible for viewers.
Questions about #9d9678
What is #9d9678 in RGB, HSL and CMYK?
In RGB, #9d9678 is rgb(157, 150, 120), in HSL hsl(49, 16%, 54%) and in CMYK 0%, 4%, 24%, 38%.
How should I use #9d9678 in my color palette?
Use #9d9678 as a supporting, neutral background or textural element rather than a dominant color, as its dusty nature can appear muddy if overused. It works effectively as an organic anchor when paired with charcoal for high-contrast typography.
Is #9d9678 readable on white or black?
#9d9678 has a 2.97:1 contrast ratio on white and 7.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.