#9D1B30 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

#9d1b30 is a saturated, warm brick red with a serious, grounded tone. This bold shade demands attention, making it an excellent choice for call-to-action buttons or small design accents rather than full backgrounds. White text is highly legible against this color, offering a strong 8.0:1 contrast ratio. Designers rely on this hex code for rustic branding that requires intensity without losing stability.
Questions about #9d1b30
What is #9d1b30 in RGB, HSL and CMYK?
In RGB, #9d1b30 is rgb(157, 27, 48), in HSL hsl(350, 71%, 36%) and in CMYK 0%, 83%, 69%, 38%.
How can designers effectively use #9d1b30 in digital interfaces?
This warm brick red works best as an intentional accent color for high-visibility elements like call-to-action buttons or notification badges. Because it offers an 8.0:1 contrast ratio against white text, it maintains excellent readability while adding a serious, grounded weight to your interface.
Which color palettes complement the intensity of #9d1b30?
Is #9d1b30 readable on white or black?
#9d1b30 has a 7.97:1 contrast ratio on white and 2.63:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.