#9B0917 Hex Color
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#9b0917 is a dark, warm red with strong saturation and low lightness, giving designs a serious, dramatic edge. Its rich tone suits luxury branding, sports graphics, autumn palettes, and bold call-to-action accents. Pair it with cream or charcoal, and use white text for clear, accessible contrast. The hex code is #9b0917.
Questions about #9b0917
What is #9b0917 in RGB, HSL and CMYK?
In RGB, #9b0917 is rgb(155, 9, 23), in HSL hsl(354, 89%, 32%) and in CMYK 0%, 94%, 85%, 39%.
What colors pair well with #9b0917?
Is #9b0917 a warm or cool red?
#9b0917 reads as a warm red with a subtle magenta bias, while its strong saturation and low lightness add a serious, dramatic mood that works well for premium branding, sports graphics, autumn-inspired layouts, and focused calls to action.
Is #9b0917 readable on white or black?
#9b0917 has a 8.58:1 contrast ratio on white and 2.44:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.