#9B0023 Hex Color

Dark Maroon With Wine-Deep Intensity

Hex color #9b0023 graphic
Dark maroon with a wine-like depth, #9b0023 carries weight without shouting. Its low lightness suits luxury branding, wine labels, and moody backgrounds where a plain red would feel too loud. White text passes AA on it at about 8.7:1 contrast. Pair it with muted gold or dusty rose, and treat it as a base rather than an accent.

Questions about #9b0023

What is #9b0023 in RGB, HSL and CMYK?
In RGB, #9b0023 is rgb(155, 0, 35), in HSL hsl(346, 100%, 30%) and in CMYK 0%, 100%, 77%, 39%.
What colors pair well with #9b0023?
Muted gold, dusty rose, and cream all flatter #9b0023, since their soft warmth matches its depth. For sharper contrast, try a cool sage or slate blue instead.
Is #9b0023 readable on white or black?
#9b0023 has a 8.68:1 contrast ratio on white and 2.41:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.