#9A98B0 Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #9a98b0 graphic
This muted, ashy purple leans heavily into grey, creating a sophisticated neutral rather than a bright violet. Due to its dusty quality, #9a98b0 works best as a supporting tone in palettes, especially alongside deep slate or warm cream. The hex code is #9a98b0, which maintains high legibility with black text for clean, accessible web design.

Questions about #9a98b0

What is #9a98b0 in RGB, HSL and CMYK?
In RGB, #9a98b0 is rgb(154, 152, 176), in HSL hsl(245, 13%, 64%) and in CMYK 13%, 14%, 0%, 31%.
What colors pair best with the muted tone of #9a98b0?
This ashy purple works exceptionally well when contrasted against deep charcoal or soft cream tones. Because #9a98b0 is desaturated and cool, pairing it with warm, earthy neutrals helps anchor the palette and prevents the design from feeling too cold or washed out.
Is #9a98b0 readable on white or black?
#9a98b0 has a 2.80:1 contrast ratio on white and 7.49:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.