#9A774E Hex Color
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The hex code #9a774e is a warm, ashy orange with dusty brown undertones and restrained saturation. Its mellow mid-dark value suggests independence, adventure, and practical creativity without feeling loud. Use it as a supporting tone in food, beverage, autumn, or youth-focused palettes. Black text reads clearly on this hex code, meeting WCAG AA contrast for body text.
Questions about #9a774e
What is #9a774e in RGB, HSL and CMYK?
In RGB, #9a774e is rgb(154, 119, 78), in HSL hsl(32, 33%, 45%) and in CMYK 0%, 23%, 49%, 40%.
What colors pair well with #9a774e?
Pair #9a774e with navy, cream, or sage when you need contrast without losing its earthy warmth. Navy adds structure, cream lifts the palette, and sage reinforces its dusty character in packaging, editorial layouts, and seasonal branding.
Where does #9a774e work best in a design?
Use #9a774e as a supporting tone or broad accent rather than a dominant full-page background, because its low saturation and medium-dark value can read muddy at large scale on some screens. It fits packaging, food and beverage graphics, autumn themes, and construction-safety accents.
Is #9a774e readable on white or black?
#9a774e has a 4.09:1 contrast ratio on white and 5.12:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.