#9A2828 Hex Color
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#9a2828 is a dark, saturated red with warm brown undertones, giving it a grounded brick-red character. Its intensity brings urgency and passion to calls to action, sports branding, food packaging, and autumn palettes. Use it as a supporting tone or bold accent beside cream, charcoal, or muted blue. The hex code #9a2828 supports clear white body text at about 7.8:1 contrast.
Questions about #9a2828
What is #9a2828 in RGB, HSL and CMYK?
In RGB, #9a2828 is rgb(154, 40, 40), in HSL hsl(0, 59%, 38%) and in CMYK 0%, 74%, 74%, 40%.
What colors pair well with #9a2828?
#9a2828 pairs well with cream, charcoal, and muted blue because these colors soften its saturated brick-red warmth while preserving contrast and giving layouts a grounded, considered feel across print and digital designs.
Does #9a2828 look warm or cool?
#9a2828 reads as a warm red because its red hue carries brown undertones, giving it a grounded, earthy character that feels more substantial than a bright primary red in visual layouts. It suits autumn themes, food-related visuals, sports accents, and confident calls to action.
Is #9a2828 readable on white or black?
#9a2828 has a 7.75:1 contrast ratio on white and 2.70:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.