#99C698 Hex Color

A gentle green with grounded calm

Hex color #99c698 graphic
With muted saturation and a light value, #99c698 is a soft green with gentle gray undertones. It brings a fresh, stable feel to spring branding, organic packaging, pharmacy interfaces, and baby products. Use it as a supporting tone beside warm charcoal or deep plum. Black text remains highly legible, making it suitable for accessible UI backgrounds. The hex code is #99c698.

Questions about #99c698

What is #99c698 in RGB, HSL and CMYK?
In RGB, #99c698 is rgb(153, 198, 152), in HSL hsl(119, 29%, 69%) and in CMYK 23%, 0%, 23%, 22%.
What colors pair well with #99c698?
#99c698 pairs well with warm charcoal, deep plum, muted terracotta, and natural cream, which balance its soft green without overpowering it. Use charcoal for readable text and plum or terracotta for warmer accents.
Does #99c698 read as warm or cool?
#99c698 reads as a softly cool, balanced green because its muted green base is tempered by gray rather than yellow. That restrained character gives it a fresh, stable mood, making it suitable for wellness, spring, organic, and gentle product palettes.
Is #99c698 readable on white or black?
#99c698 has a 1.92:1 contrast ratio on white and 10.88:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.