#99C698 Hex Color
A gentle green with grounded calm

With muted saturation and a light value, #99c698 is a soft green with gentle gray undertones. It brings a fresh, stable feel to spring branding, organic packaging, pharmacy interfaces, and baby products. Use it as a supporting tone beside warm charcoal or deep plum. Black text remains highly legible, making it suitable for accessible UI backgrounds. The hex code is #99c698.
Questions about #99c698
What is #99c698 in RGB, HSL and CMYK?
In RGB, #99c698 is rgb(153, 198, 152), in HSL hsl(119, 29%, 69%) and in CMYK 23%, 0%, 23%, 22%.
What colors pair well with #99c698?
Does #99c698 read as warm or cool?
#99c698 reads as a softly cool, balanced green because its muted green base is tempered by gray rather than yellow. That restrained character gives it a fresh, stable mood, making it suitable for wellness, spring, organic, and gentle product palettes.
Is #99c698 readable on white or black?
#99c698 has a 1.92:1 contrast ratio on white and 10.88:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.