#99B4FF Hex Color
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#99b4ff is a pastel blue with a light, airy presence. Its high lightness and soft saturation read fresh and cool, so it works best as a dominant background rather than an accent. Spring themes, baby products, and healthcare branding suit it well. Black text clears contrast on it easily, and a deep navy partner adds welcome weight.
Questions about #99b4ff
What is #99b4ff in RGB, HSL and CMYK?
In RGB, #99b4ff is rgb(153, 180, 255), in HSL hsl(224, 100%, 80%) and in CMYK 40%, 29%, 0%, 0%.
What colors pair well with #99b4ff?
Deep navy and charcoal ground this light blue, while a small coral accent adds warmth. Use navy for text and coral sparingly so the pastel does not read flat.
Is #99b4ff readable on white or black?
#99b4ff has a 2.03:1 contrast ratio on white and 10.32:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.