#99A996 Hex Color

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Hex color #99a996 graphic
Ash green, just barely. #99a996 leans so gray it almost loses its hue, and that restraint is the appeal. Muted and mid-weight, it holds up as a dominant base in eco, wellness, and garden branding, or as a supporting tone under deep plum accents. Pair it with terracotta for warmth. Black text clears WCAG AA easily at roughly 8.5:1 contrast.

Questions about #99a996

What is #99a996 in RGB, HSL and CMYK?
In RGB, #99a996 is rgb(153, 169, 150), in HSL hsl(111, 10%, 63%) and in CMYK 9%, 0%, 11%, 34%.
What colors pair well with #99a996?
Try #99a996 with terracotta or deep plum. Both are warmer and richer, so the gray-green reads fresher by contrast. Cream text and charcoal type also sit well over it in interface work.
Is #99a996 readable on white or black?
#99a996 has a 2.47:1 contrast ratio on white and 8.47:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.