#998E8F Hex Color

#998e8f functions exceptionally well as a background for body copy because it provides enough contrast for black text to remain legible. Its desaturated, muted quality prevents the eye strain often caused by pure white or overly vibrant backgrounds.

This color anchors designs well when paired with charcoal or soft, warm creams. Because it is an ashy red, it creates a sophisticated, understated mood when combined with muted earth tones rather than high-energy, primary colors.