#998B74 Hex Color
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This muted, dusty olive carries warm yellow and orange undertones, creating a grounded, earthy appearance. Because it is highly unsaturated, #998b74 works best as a supporting neutral rather than a dominant base. It pairs effectively with deep charcoal or crisp black text for readability. Use this hex code in outdoor branding or organic packaging where a understated, natural feel is required.
Questions about #998b74
What is #998b74 in RGB, HSL and CMYK?
In RGB, #998b74 is rgb(153, 139, 116), in HSL hsl(37, 15%, 53%) and in CMYK 0%, 9%, 24%, 40%.
What colors pair best with #998b74?
#998b74 functions best as a stabilizing neutral, making it an ideal background for deep charcoal or soft black typography. For a warmer organic palette, try pairing it with muted terracotta or subtle cream accents to enhance its dusty, earthy quality.
Is #998b74 considered a warm or cool color?
#998b74 reads definitively warm due to its visible yellow and orange undertones. This warmth prevents the color from feeling flat or clinical, instead providing a grounded, organic aesthetic that works well in print materials, packaging design, and interior mockups.
Is #998b74 readable on white or black?
#998b74 has a 3.33:1 contrast ratio on white and 6.29:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.