#996C33 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
The #996c33 hex code defines a muted, warm orange-brown with earthy golden undertones. Its moderate lightness and low saturation create a mellow, adventurous mood suited to food packaging, autumn graphics, and youth campaigns. Use it as a supporting tone or broad color field. White text gives about a 4.6:1 contrast ratio, meeting WCAG AA for normal body text.
Questions about #996c33
What is #996c33 in RGB, HSL and CMYK?
In RGB, #996c33 is rgb(153, 108, 51), in HSL hsl(34, 50%, 40%) and in CMYK 0%, 29%, 67%, 40%.
What colors pair well with #996c33?
#996c33 pairs well with charcoal, cream, and teal, balancing its warm golden cast with darker structure, lighter space, and a restrained cool accent in packaging, editorial layouts, and autumn-inspired brand systems. Avoid surrounding it with several similar browns, which can make the palette feel flat.
Why does #996c33 read as a warm color?
#996c33 reads warm because its orange base and golden undertones outweigh its muted saturation, while its medium-dark value keeps the effect grounded instead of bright or sugary across most brand palettes. It works especially well when a palette needs warmth without high saturation.
Is #996c33 readable on white or black?
#996c33 has a 4.61:1 contrast ratio on white and 4.54:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.