#996A8B Hex Color
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Dusty magenta with a matte, ashy finish. #996a8b sits mid-tone and low in saturation, so it reads soft instead of loud. It works best as a supporting tone, since black text reaches about 4.8:1 contrast on it, enough for body copy. Expect a gentle, romantic feel in cosmetics, packaging, and nightlife branding. Watch for muddiness at large sizes. The hex code for this color is #996a8b.
Questions about #996a8b
What is #996a8b in RGB, HSL and CMYK?
In RGB, #996a8b is rgb(153, 106, 139), in HSL hsl(318, 19%, 51%) and in CMYK 0%, 31%, 9%, 40%.
What colors pair well with #996a8b?
#996a8b flatters charcoal and cream for soft, muted palettes, and deep teal for a richer, more contrasted scheme. Bright magenta or hot pink next to it will make the muted tone look dull, so keep neighbors desaturated too.
Is #996a8b readable on white or black?
#996a8b has a 4.38:1 contrast ratio on white and 4.78:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.