#994997 Hex Color
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Magenta with a purple lean and a medium-dark weight, #994997 reads sweet and romantic without going pastel. Its hex code sits at a lightness that flattens fine detail, so use it for large type, buttons, or a 30 percent accent rather than a full background. It fits cosmetics, confectionery, and nightlife branding, and pairs well with deep teal for something less predictable. White text clears AA at about 5.6:1 contrast.
Questions about #994997
What is #994997 in RGB, HSL and CMYK?
In RGB, #994997 is rgb(153, 73, 151), in HSL hsl(302, 35%, 44%) and in CMYK 0%, 52%, 1%, 40%.
What colors pair well with #994997?
Deep teal makes #994997 feel richer than the usual white pairing, while muted gold warms it up for fashion and packaging. Keep it near 30 percent of a layout so it stays an accent.
Is #994997 readable on white or black?
#994997 has a 5.59:1 contrast ratio on white and 3.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.