#993404 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This dark, earthy tone sits between red and brown, carrying a serious, somewhat moody weight. Because #993404 is quite dim, it works best as a supporting accent color rather than a main background. Pair it with lighter, creamy tones to keep the palette from feeling too heavy. The hex code for this reddish-brown shade is #993404, which provides enough contrast for readable text in most applications.
Questions about #993404
What is #993404 in RGB, HSL and CMYK?
In RGB, #993404 is rgb(153, 52, 4), in HSL hsl(19, 95%, 31%) and in CMYK 0%, 66%, 97%, 40%.
How can I balance the heavy nature of #993404 in a web design?
Use #993404 sparingly as an accent for call-to-action buttons or borders, rather than a primary background color. Pairing this intense earth tone with creamy off-whites or soft sand tones prevents it from overwhelming your layout and maintains good readability.
What color psychology does #993404 convey?
This deep, saturated reddish-brown communicates stability, maturity, and grounded sophistication. It mimics organic materials like polished wood or autumn earth, making it an excellent choice for brands aiming to feel established, serious, and rooted in reliable, natural comfort.
Is #993404 readable on white or black?
#993404 has a 7.37:1 contrast ratio on white and 2.84:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.