#990F4B Hex Color
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Berry is a deep, moody shade with warm, dim undertones that suggest serious sophistication. It lacks the brightness of neon pink, making it a better choice for high-contrast accents or bold background panels rather than body text. Pair this color with soft creams or desaturated grays to keep the look clean. The hex code for Berry is #990f4b, which offers excellent readability against white text.
About Berry
Crushed blackberries in a copper pot at dusk
What does berry mean?
Berry tones often bring ripe fruit, wine, and late summer to mind, so they commonly signal indulgence and warmth. Its low lightness and muted saturation make it feel dense and slow, an evening color more than a morning one.
Where you see berry
- blackberries
- pomegranate seeds
- mulled wine
- dark roses
- beet slices
- lip stain
What it works for
It works for fall packaging, accent walls, velvet upholstery, and brands that want warmth with weight.
What colors go with berry?
Sage Green #9caf88The herbal coolness balances the sweetness and keeps the berry from feeling too heavy.Mustard #ffdb58Warm yellow sharpens the fruit tone without turning the pairing loud.Dusty Rose #b56f76Two pinks at different depths read as layered instead of flat.Charcoal #36454fThe near-black ground lets the wine tone glow at full strength.Cream #fffdd0Soft lightness gives this dark pink room to breathe.Teal #008080A cool opposite hue makes both colors look richer side by side.
Questions about Berry
What is the hex code for Berry?
Berry is #990f4b. In RGB that is rgb(153, 15, 75), in HSL hsl(334, 82%, 33%) and in CMYK 0%, 90%, 51%, 40%.
Is #990f4b suitable for body text on websites?
While #990f4b offers great visual impact, it is generally too dark and saturated for long-form body text. Use it instead for high-contrast headers, call-to-action buttons, or decorative design elements where you need a strong, sophisticated focal point.
Is Berry readable on white or black?
Berry has a 8.31:1 contrast ratio on white and 2.52:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.