#990780 Hex Color
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Dark and highly saturated, #990780 is a strong magenta with a slight purple undertone. Its low lightness creates a moody edge, while rich chroma suits nightlife, cosmetics, fashion, and bold calls to action. Use it as a small accent or supporting tone beside charcoal or warm cream. White text reads clearly here, with about a 7.8:1 contrast ratio. The hex code is #990780.
Questions about #990780
What is #990780 in RGB, HSL and CMYK?
In RGB, #990780 is rgb(153, 7, 128), in HSL hsl(310, 91%, 31%) and in CMYK 0%, 95%, 16%, 40%.
What colors pair well with #990780?
Pair #990780 with charcoal for restrained contrast, or warm cream when the design needs lift without losing its dramatic character; both pairings keep its saturated, dark presence distinct in fashion graphics, cosmetic packaging, and nightlife layouts.
Does #990780 read as warm or cool?
Because #990780 is dark and strongly saturated, it reads as intense and slightly cool, with a purple lean rather than a soft, playful pink, especially beside cool neutrals in a restrained palette. That makes it effective for intimate products, nightlife branding, and focused accent work.
Is #990780 readable on white or black?
#990780 has a 7.78:1 contrast ratio on white and 2.69:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.