#990424 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#990424 is a dark, saturated red that projects intensity and serious, moody depth. Given its heavy visual weight, it functions best as a striking accent color rather than a dominant background. White text sits easily against this tone, providing excellent 8.8:1 contrast for clear readability. Designers utilize this hex code to ground branding that requires a sense of traditional strength or urgency.
Questions about #990424
What is #990424 in RGB, HSL and CMYK?
In RGB, #990424 is rgb(153, 4, 36), in HSL hsl(347, 95%, 31%) and in CMYK 0%, 97%, 76%, 40%.
How can I effectively use #990424 in UI design?
#990424 functions best as a striking accent color rather than a dominant background choice. Because it carries significant visual weight, use it to draw attention to call-to-action buttons or specific alerts where traditional urgency is needed against a neutral backdrop.
Is #990424 readable on white or black?
#990424 has a 8.75:1 contrast ratio on white and 2.39:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.