#990033 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Lifeline is an intense, saturated maroon that commands immediate attention. Its dark, moody depth makes it risky as a primary background, but it serves perfectly as a powerful accent color for calls to action or branding. This shade pairs well with soft, cool greys to ground its aggression. The hex code for this red is #990033, which maintains excellent contrast against white text.
Questions about Lifeline
What is the hex code for Lifeline?
Lifeline is #990033. In RGB that is rgb(153, 0, 51), in HSL hsl(340, 100%, 30%) and in CMYK 0%, 100%, 67%, 40%.
How should I use #990033 in a website design?
Use #990033 as a high-impact accent color for primary call to action buttons or navigational highlights. It is too intense for large backgrounds, but it pairs beautifully with cool grey or off-white to maintain readability.
Is #990033 Lifeline considered a warm or cool red?
Lifeline leans toward a warm, deep maroon but maintains a neutral enough profile to avoid clashing with most cool-toned accents. It carries a heavy, serious weight that reads as more professional than a bright, fire-engine red.
Is Lifeline readable on white or black?
Lifeline has a 8.74:1 contrast ratio on white and 2.40:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.