#98B499 Hex Color
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Soft and ashy, #98b499 is a very unsaturated green with a gentle gray undertone and moderate lightness. This hex code has a settled, reassuring feel that suits organic branding, spring layouts, pharmacy interfaces, and baby products. Use it as a supporting background rather than a bold accent; black text remains highly legible at about 9.3:1 contrast.
Questions about #98b499
What is #98b499 in RGB, HSL and CMYK?
In RGB, #98b499 is rgb(152, 180, 153), in HSL hsl(122, 16%, 65%) and in CMYK 16%, 0%, 15%, 29%.
What colors pair well with #98b499?
The best pairings for #98b499 use dark, warm, or earthy contrast, such as charcoal text, warm clay accents, and creamy off-white surfaces in branding, packaging, and interface layouts where muted backgrounds need clear visual separation.
How should designers use #98b499 in a palette?
#98b499 works best as a dominant soft base or supporting tone in spring, organic, and care-focused palettes, especially behind dark text and simple layouts. Its low saturation keeps large areas comfortable, but it can look washed out beside bright white.
Is #98b499 readable on white or black?
#98b499 has a 2.25:1 contrast ratio on white and 9.32:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.