#98B37F Hex Color

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Hex color #98b37f graphic
Muted and lightly ashy, #98b37f is a soft, lime-leaning green with yellow undertones and low saturation. Its gentle, youthful character suits spring branding, nature themes, baby products, and wellness interfaces. Use it as a supporting tone beside navy or warm cream. Black text reads clearly on it at about a 9.1:1 contrast ratio. The hex code is #98b37f.

Questions about #98b37f

What is #98b37f in RGB, HSL and CMYK?
In RGB, #98b37f is rgb(152, 179, 127), in HSL hsl(91, 25%, 60%) and in CMYK 15%, 0%, 29%, 30%.
What colors pair well with #98b37f?
#98b37f pairs well with navy, warm cream, and charcoal, creating contrast around its muted lime-green base while preserving a calm, natural feel across branding, packaging, editorial, and digital interface layouts.
Does #98b37f read as warm or cool?
#98b37f reads as gently warm because its soft green leans toward lime and carries yellow undertones, though its low saturation and ashy quality keep the warmth subtle rather than bright or tropical.
Is #98b37f readable on white or black?
#98b37f has a 2.31:1 contrast ratio on white and 9.08:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.