#98A869 Hex Color
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Warm and muted, #98a869 is a pastel yellow-lime with soft olive undertones and moderate lightness. Its low saturation gives it a mellow, dependable feel suited to nature branding, spring layouts, baby products, and budget-focused designs. Use the hex code #98a869 as a supporting background with charcoal or deep navy text; black text provides about 8.1:1 contrast for readable body copy.
Questions about #98a869
What is #98a869 in RGB, HSL and CMYK?
In RGB, #98a869 is rgb(152, 168, 105), in HSL hsl(75, 27%, 54%) and in CMYK 10%, 0%, 38%, 34%.
What colors pair well with #98a869?
Does #98a869 look warm or cool?
#98a869 reads as a warm, muted yellow-lime because its yellow base outweighs the cooling effect of its soft olive undertones, while low saturation keeps that warmth gentle rather than bright or citrusy.
Where does #98a869 work well?
#98a869 works well for nature-focused branding, spring layouts, baby products, and calm supporting surfaces where a dependable pastel tone is more useful than a vivid green or bright yellow in a palette. Use it as a supporting surface rather than the strongest focal accent.
Is #98a869 readable on white or black?
#98a869 has a 2.57:1 contrast ratio on white and 8.14:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.