#989DB7 Hex Color

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Hex color #989db7 graphic
This dusty, unsaturated indigo feels grounded and structured, steering clear of overly bright or energetic tones. Because it is so muted, #989db7 works well as a neutral base for UI backgrounds or branding that requires a sophisticated, understated mood. It pairs effectively with warm charcoal or cream to balance its cool cast. The hex code for this shade is #989db7, which offers high contrast for readable black text.

Questions about #989db7

What is #989db7 in RGB, HSL and CMYK?
In RGB, #989db7 is rgb(152, 157, 183), in HSL hsl(230, 18%, 66%) and in CMYK 17%, 14%, 0%, 28%.
What colors pair best with #989db7?
#989db7 works exceptionally well when paired with warm neutrals like cream or charcoal. The inherent coolness of this indigo finds balance against those warmer, earthy tones, creating a sophisticated palette that feels both grounded and intentionally designed for professional interfaces.
Is #989db7 readable on white or black?
#989db7 has a 2.67:1 contrast ratio on white and 7.84:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.