#989697 Hex Color
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#989697 is a muted, mid-light grey with a soft ashy cast and almost no chroma. Its restrained character suits balanced, professional layouts across interfaces, typography, architecture, and product design. Use it as a supporting tone or background, though it can look washed out beside white. Black text has about 7.1:1 contrast here, enough for WCAG AA body text. The hex code is #989697.
Questions about #989697
What is #989697 in RGB, HSL and CMYK?
In RGB, #989697 is rgb(152, 150, 151), in HSL hsl(330, 1%, 59%) and in CMYK 0%, 1%, 1%, 40%. Browse more shades of gray with names and hex codes.
What colors pair well with #989697?
#989697 pairs well with dark text, a burgundy accent, muted green, and warm off-white because its low saturation gives stronger tones room to guide the palette across interfaces, packaging, and restrained editorial layouts. Use darker pairings for emphasis and off-white for a softer finish.
Does #989697 read warm or cool?
#989697 reads neutral rather than clearly warm or cool, with a barely perceptible pink-mauve cast from its slightly higher red and blue channels in an otherwise nearly even RGB balance. Beige surroundings can make it feel cooler, while blue-grey neighbors may bring out its warmer side.
Is #989697 readable on white or black?
#989697 has a 2.93:1 contrast ratio on white and 7.14:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.