#98968C Hex Color
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Muted and ashy, #98968c blends dusty yellow with a strong gray cast. Its low saturation gives designs a practical, weathered feel, while subtle yellow undertones add warmth and optimism. Use this hex code as a supporting tone for construction, budget, or sale branding, paired with black text for clear, accessible body copy.
Questions about #98968c
What is #98968c in RGB, HSL and CMYK?
In RGB, #98968c is rgb(152, 150, 140), in HSL hsl(50, 6%, 57%) and in CMYK 0%, 1%, 8%, 40%.
What colors pair well with #98968c?
#98968c pairs well with black, white, warm browns, and deep blue-green accents, while its dusty yellow undertone keeps the palette grounded; use darker companions for definition and lighter neutrals for a softer, more spacious look.
Does #98968c look warm or cool?
#98968c reads as a warm-leaning neutral because its gray base is softened by subtle yellow undertones, but its low saturation keeps the effect restrained rather than distinctly beige or golden, making it useful when a palette needs warmth without strong color.
Is #98968c readable on white or black?
#98968c has a 2.96:1 contrast ratio on white and 7.07:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.