#988CCC Hex Color
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Pastel without the sugar, #988ccc is a muted lavender purple with a cool, grayed undertone. Its low saturation keeps things calm, which suits wellness branding, spring packaging, and wedding stationery. It works best as a supporting tone behind deeper plum or navy, since it can wash out next to plain white. Black text passes contrast on it, so small type stays readable.
Questions about #988ccc
What is #988ccc in RGB, HSL and CMYK?
In RGB, #988ccc is rgb(152, 140, 204), in HSL hsl(251, 39%, 67%) and in CMYK 25%, 31%, 0%, 20%.
What colors pair well with #988ccc?
Deep plum, olive, and charcoal all bring out its cool side and keep it from looking flat. Skip pale pinks, which make this lavender read washed out.
Is #988ccc readable on white or black?
#988ccc has a 3.01:1 contrast ratio on white and 6.95:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.