#988774 Hex Color

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Hex color #988774 graphic
#988774 is a muted, dusty orange with significant gray undertones. It lacks the intensity of standard warm hues, making it a reliable choice for understated backgrounds. Pair this shade with black text for optimal readability, as it satisfies WCAG requirements for body copy. The hex code for this ashy tone is #988774. It functions best as a supporting neutral in flat, matte design palettes.

Questions about #988774

What is #988774 in RGB, HSL and CMYK?
In RGB, #988774 is rgb(152, 135, 116), in HSL hsl(32, 15%, 53%) and in CMYK 0%, 11%, 24%, 40%. Browse more shades of gray with names and hex codes.
What colors pair best with #988774?
#988774 functions as an anchor, pairing beautifully with deep charcoal to create high-readability text contrast, or soft cream for a sophisticated, monochromatic warmth. It also complements desaturated sage greens, helping to build a natural, organic color palette.
Does #988774 read more as a warm or cool color?
#988774 sits in a complex middle ground, reading as a warm orange base that is significantly cooled down by its heavy gray undertones. This prevents it from feeling too vibrant or energetic, allowing it to function effectively as a neutral background.
Is #988774 readable on white or black?
#988774 has a 3.46:1 contrast ratio on white and 6.05:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.