#98462C Hex Color
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A dark, muted red with warm brown undertones, #98462c feels grounded yet charged, suggesting seriousness, passion, and urgency. Its low lightness and restrained saturation suit moody branding, food packaging, sports graphics, and caution-focused accents. Use it as a supporting tone beside cream or charcoal; white text achieves about 6.5:1 contrast. The hex code is #98462c.
Questions about #98462c
What is #98462c in RGB, HSL and CMYK?
In RGB, #98462c is rgb(152, 70, 44), in HSL hsl(14, 55%, 38%) and in CMYK 0%, 54%, 71%, 40%.
What colors pair well with #98462c?
#98462c pairs well with cream, white, and warm neutrals for a grounded palette, while muted sage or dusty blue can soften its red-brown intensity without competing with its serious, earthy character.
Does #98462c read as warm or cool, and where does it work best?
#98462c reads as warm, not cool, because its muted red base is pulled toward brown rather than blue. That combination feels grounded, serious, and slightly urgent, making it suitable for editorial accents, food packaging, sports graphics, and caution-focused details.
Is #98462c readable on white or black?
#98462c has a 6.46:1 contrast ratio on white and 3.24:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.