#978269 Hex Color

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Hex color #978269 graphic
Muted and dusty, #978269 is a matte orange with ashy brown undertones and very low saturation. Its restrained warmth suggests calm, independence, and understated optimism rather than bright energy. Use it as a supporting tone for autumn palettes, food branding, sports graphics, or construction accents. Black text remains readable on this color. The hex code is #978269.

Questions about #978269

What is #978269 in RGB, HSL and CMYK?
In RGB, #978269 is rgb(151, 130, 105), in HSL hsl(33, 18%, 50%) and in CMYK 0%, 14%, 30%, 41%.
What colors pair well with #978269?
#978269 pairs well with charcoal, cream, olive, and terracotta because these shades support its dusty warmth while keeping the palette calm and grounded across print or digital projects. Use cream to soften backgrounds and charcoal for readable text.
Does #978269 look warm or cool?
#978269 reads as a warm, muted orange because its hue leans orange while its low saturation and ashy brown undertones soften the usual energy and make it feel grounded rather than bright. It works well when vivid orange would feel too energetic.
Is #978269 readable on white or black?
#978269 has a 3.67:1 contrast ratio on white and 5.71:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.