#97807A Hex Color

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Hex color #97807a graphic
#97807a is a muted, dusty shade of red with gray-brown undertones and a matte, weathered feel. Its restrained saturation suits supporting elements, soft branding, and romance-focused palettes without overwhelming brighter accents. Pair it with warm cream or deep navy rather than stark white, and use black text for readable body copy. The hex code is #97807a.

Questions about #97807a

What is #97807a in RGB, HSL and CMYK?
In RGB, #97807a is rgb(151, 128, 122), in HSL hsl(12, 12%, 54%) and in CMYK 0%, 15%, 19%, 41%. Browse more shades of gray with names and hex codes.
What colors pair well with #97807a?
#97807a pairs well with warm cream, deep navy, charcoal, and muted terracotta because these colors reinforce its gray-brown undertones while giving the dusty red base either warmth, contrast, or a softer tonal setting. Warm cream suits backgrounds, navy supports stronger contrast, and terracotta keeps the palette cohesive.
Does #97807a read as warm or cool?
#97807a reads as a warm, muted red because its gray-brown undertones soften the red while retaining an earthy cast, and its low saturation keeps that warmth restrained and more understated than a brighter rose or terracotta.
Where should designers use #97807a?
#97807a works best in soft branding, editorial layouts, romantic themes, muted backgrounds, and supporting accents, where its restrained saturation adds warmth without overpowering brighter colors; use it for panels, buttons, borders, or secondary type after checking contrast.
Is #97807a readable on white or black?
#97807a has a 3.69:1 contrast ratio on white and 5.68:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.