#97714D Hex Color
An earthy, grounded terracotta neutral tone
This dusty, muted orange sits firmly in the earthy neutral category. Because #97714d has a low chroma, it works best as a stabilizing background rather than a main accent. It provides sufficient contrast for small black body text, making it a functional choice for web interfaces. Pair this hex code with slate gray or sage green to avoid a muddy appearance in your layout.
Questions about #97714d
What is #97714d in RGB, HSL and CMYK?
In RGB, #97714d is rgb(151, 113, 77), in HSL hsl(29, 32%, 45%) and in CMYK 0%, 25%, 49%, 41%.
Does #97714d work well as a primary text color?
#97714d is generally too light to serve as primary body text against a white background while maintaining WCAG accessibility compliance. It functions significantly better as a structural background, a subtle border element, or an accent color when paired with darker text like charcoal.
What color families best complement #97714d?
Is #97714d readable on white or black?
#97714d has a 4.38:1 contrast ratio on white and 4.78:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.