#97623F Hex Color
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Muted and warm, #97623f blends orange and brown with a mellow, earthy finish. Its moderate lightness gives designs a grounded feeling of comfort, reliability, and autumn warmth. Use the hex code #97623f as a supporting brand color for coffee, chocolate, artisan goods, or organic products. White text remains suitable for readable body copy at about 5.1:1 contrast.
Questions about #97623f
What is #97623f in RGB, HSL and CMYK?
In RGB, #97623f is rgb(151, 98, 63), in HSL hsl(24, 41%, 42%) and in CMYK 0%, 35%, 58%, 41%.
What colors pair well with #97623f?
Is #97623f a warm or cool color?
#97623f reads as a warm color because its brown base carries a noticeable orange undertone, while its moderate lightness keeps that warmth mellow and gives the shade an earthy, dependable, understated character rather than the sharper energy of bright orange.
Is #97623f readable on white or black?
#97623f has a 5.07:1 contrast ratio on white and 4.13:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.