#9731BD Hex Color
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Loud, saturated violet with a cool electric edge. The hex code #9731bd is what designers reach for when purple needs to shout: call-to-action buttons, badges, gaming UI. As a full background it overwhelms fast, so treat it as a 10 percent accent in most palettes. White text reads clearly on it at about 6.0:1 contrast, which clears WCAG AA for small body text.
Questions about #9731bd
What is #9731bd in RGB, HSL and CMYK?
In RGB, #9731bd is rgb(151, 49, 189), in HSL hsl(284, 59%, 47%) and in CMYK 20%, 74%, 0%, 26%.
What colors pair well with #9731bd?
#9731bd pairs well with chartreuse or mustard yellow for high-energy contrast, and with deep plum or near-black for moody, premium palettes. Skip soft pastels, they wash it out.
Does #9731bd read warm or cool?
It leans cool thanks to a clear blue undertone, though its high saturation gives it real heat. Expect a vivid, electric violet rather than a soft, dusty purple.
Is #9731bd readable on white or black?
#9731bd has a 6.01:1 contrast ratio on white and 3.49:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.