#972D31 Hex Color
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#972d31 is a dark, muted red with warm terracotta undertones and enough saturation to hold attention. It brings seriousness, passion, and rustic energy to branding, autumn palettes, food packaging, and moody interfaces. Use it as a supporting tone with cream or dusty blue, or as a strong background with white text, which achieves about 7.7:1 contrast. The hex code is #972d31.
Questions about #972d31
What is #972d31 in RGB, HSL and CMYK?
In RGB, #972d31 is rgb(151, 45, 49), in HSL hsl(358, 54%, 38%) and in CMYK 0%, 70%, 68%, 41%.
What colors pair well with #972d31?
The warm red works well with cream, dusty blue, and sage because these lighter, softened companions balance its intensity while preserving its earthy character for branding, packaging, and editorial layouts.
What mood does #972d31 convey?
#972d31 conveys seriousness, passion, and rustic warmth, with its dark red base and terracotta undertone giving designs a grounded, mature feeling rather than a bright or playful one in most contexts.
Is #972d31 readable on white or black?
#972d31 has a 7.67:1 contrast ratio on white and 2.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.