#972C38 Hex Color

A grounded red with rustic intensity

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#972c38 is a dark, muted brick red with warm terracotta undertones and enough saturation to feel grounded rather than dusty. Its serious, energetic mood suits rustic branding, autumn palettes, food packaging, and bold accents. Use the hex code #972c38 as a grounded background with white text, which reaches about a 7.7:1 contrast ratio.

Questions about #972c38

What is #972c38 in RGB, HSL and CMYK?

In RGB, #972c38 is rgb(151, 44, 56), in HSL hsl(353, 55%, 38%) and in CMYK 0%, 71%, 63%, 41%.

What colors pair well with #972c38?

#972c38 pairs well with charcoal, warm cream, olive, and aged brass because its dark, warm red base gains balance from softened neutrals and earthy contrast, giving designers options for rustic packaging, editorial layouts, and seasonal branding.

Is #972c38 readable on white or black?

#972c38 has a 7.68:1 contrast ratio on white and 2.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.

#972C38 Hex Color

A grounded red with rustic intensity

Questions about #972c38

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