#972326 Hex Color
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Dark and warm, #972326 is a rich red with a strong maroon cast and low lightness. Its serious, passionate character suits wine branding, formal layouts, sports graphics, and autumn palettes. Use it as a dominant background or bold accent with cream and charcoal. White text remains highly legible, reaching about 8.1:1 contrast. The hex code is #972326.
Questions about #972326
What is #972326 in RGB, HSL and CMYK?
In RGB, #972326 is rgb(151, 35, 38), in HSL hsl(358, 62%, 36%) and in CMYK 0%, 77%, 75%, 41%.
What colors pair well with #972326?
#972326 pairs well with cream, charcoal, warm beige, and muted gold, which soften its depth without competing with its maroon cast. Use cream for an elevated contrast, charcoal for a restrained layout, or muted gold for a richer autumn feel.
Is #972326 warm or cool?
#972326 reads as a warm red because its deep maroon cast carries more earthy, wine-like warmth than blue or violet. That warmth gives it a serious, passionate mood, making it effective for formal layouts, autumn palettes, and bold editorial accents.
Is #972326 readable on white or black?
#972326 has a 8.12:1 contrast ratio on white and 2.58:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.