#971B2F Hex Color
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A dark, warm red with muted maroon undertones, #971b2f brings seriousness and energy without the brightness of scarlet. Its deep, slightly subdued saturation suits formal branding, wine packaging, sports graphics, and moody backgrounds. Use it as a strong accent or dominant base, and pair it with white text for about 8.4:1 contrast. The hex code is #971b2f.
Questions about #971b2f
What is #971b2f in RGB, HSL and CMYK?
In RGB, #971b2f is rgb(151, 27, 47), in HSL hsl(350, 70%, 35%) and in CMYK 0%, 82%, 69%, 41%.
What colors pair well with #971b2f?
#971b2f pairs well with charcoal, warm cream, and muted sage, which soften its dark red base without competing with its intensity in brand palettes. Use cream for spacious layouts and charcoal for grounded, formal contrast.
Is #971b2f readable on white or black?
#971b2f has a 8.35:1 contrast ratio on white and 2.51:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.