#97181C Hex Color

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Hex color #97181c graphic
#97181c is a dark, muted maroon with a wine-like warmth. Its low lightness gives white text roughly 8.5:1 contrast, so it clears AA behind small body text. The hex code works best as a dominant base in moody branding, wine packaging, or formal autumn design. Pair it with sage or dusty rose so the red doesn’t turn muddy at large sizes.

Questions about #97181c

What is #97181c in RGB, HSL and CMYK?
In RGB, #97181c is rgb(151, 24, 28), in HSL hsl(358, 73%, 34%) and in CMYK 0%, 84%, 81%, 41%.
What colors pair well with #97181c?
#97181c pairs well with sage, dusty rose, and cream, which lift its darkness without fighting its warmth. For higher contrast, try charcoal or a pale sand as a supporting neutral.
Is #97181c readable on white or black?
#97181c has a 8.52:1 contrast ratio on white and 2.46:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.