#970D0A Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This deep, saturated red feels serious and intense. Its warmth commands attention, making it an excellent choice for formal branding or dramatic, moody interfaces. Because it provides a high 8.8:1 contrast ratio with white text, your typography remains sharp and legible. Use the hex code #970d0a as a bold accent color rather than a full background to avoid overwhelming your layout.
Questions about #970d0a
What is #970d0a in RGB, HSL and CMYK?
In RGB, #970d0a is rgb(151, 13, 10), in HSL hsl(1, 88%, 32%) and in CMYK 0%, 91%, 93%, 41%.
Where should I use #970d0a in my design?
Use #970d0a primarily as a striking accent color for call-to-action buttons, headers, or borders rather than a background. Its high contrast against white makes it perfect for drawing the eye to important elements without overwhelming the entire layout.
Is #970d0a readable on white or black?
#970d0a has a 8.83:1 contrast ratio on white and 2.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.