#970004 Hex Color
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#970004 is a dark, warm red with high saturation and a deep maroon cast. Its heavy depth conveys seriousness, urgency, passion, and strength, making it effective for luxury, wine, sports, and formal branding. Use it as a strong accent or dominant base with white text, which provides about a 9.1:1 contrast ratio. The hex code is #970004.
Questions about #970004
What is #970004 in RGB, HSL and CMYK?
In RGB, #970004 is rgb(151, 0, 4), in HSL hsl(358, 100%, 30%) and in CMYK 0%, 100%, 97%, 41%.
How does #970004 read, warm or cool?
#970004 reads as a warm, serious red because its strong red channel and minimal blue give it a deep maroon cast, making it effective for confident accents, wine-inspired themes, and formal branding.
What colors pair well with #970004?
#970004 pairs well with white for crisp contrast, charcoal for a restrained palette, and warm beige or muted gold for a richer feel, while softened cyan creates stronger complementary contrast.
Is #970004 readable on white or black?
#970004 has a 9.06:1 contrast ratio on white and 2.31:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.