#969FA3 Hex Color

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Hex color #969fa3 graphic
An ashy, dusty blue that sits close to grey. #969fa3 is muted and mid-weight, so it works best as a supporting tone behind dark text rather than a hero shade. Its low saturation reads steady and unhurried, a good fit for productivity apps and tech branding. Black text on it hits about 7.8:1 contrast, and the hex code for this shade is #969fa3.

Questions about #969fa3

What is #969fa3 in RGB, HSL and CMYK?
In RGB, #969fa3 is rgb(150, 159, 163), in HSL hsl(198, 7%, 61%) and in CMYK 8%, 2%, 0%, 36%.
What colors pair well with #969fa3?
It pairs well with burgundy, warm cream, and charcoal. The greyed-out blue reads cooler than it looks, so warmer partners keep it from feeling flat.
Is #969fa3 readable on white or black?
#969fa3 has a 2.69:1 contrast ratio on white and 7.78:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.