#9694AA Hex Color

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Hex color #9694aa graphic
This dusty, muted violet carries a distinct gray undertone that keeps it grounded rather than sweet. It works well as a supporting background tone, providing a sophisticated alternative to standard neutrals. Pair it with charcoal gray or crisp white for a clean, modern aesthetic. The hex code for this ashy purple is #9694aa, and it offers excellent readability with black text.

Questions about #9694aa

What is #9694aa in RGB, HSL and CMYK?
In RGB, #9694aa is rgb(150, 148, 170), in HSL hsl(245, 11%, 62%) and in CMYK 12%, 13%, 0%, 33%. Browse more shades of gray with names and hex codes.
Which colors pair best with #9694aa for a balanced palette?
This color shines when paired with crisp white for a clean look, or with charcoal to lean into its grounded, sophisticated side. It also works beautifully with soft creams or desaturated teals for a more calming, atmospheric color scheme.
Is #9694aa readable on white or black?
#9694aa has a 2.95:1 contrast ratio on white and 7.11:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.