#9694A6 Hex Color
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Muted and ashy, #9694a6 is a dusty purple with a strong gray cast. Its restrained saturation gives branding, spiritual layouts, and luxury packaging a thoughtful, structured mood. Use it as a supporting tone with black or warm ivory; black text remains highly legible at about 7.1:1 contrast. The hex code is #9694a6.
Questions about #9694a6
What is #9694a6 in RGB, HSL and CMYK?
In RGB, #9694a6 is rgb(150, 148, 166), in HSL hsl(247, 9%, 62%) and in CMYK 10%, 11%, 0%, 35%. Browse more shades of gray with names and hex codes.
What colors pair well with #9694a6?
Does #9694a6 read as warm or cool?
#9694a6 reads as cool because its blue component slightly outweighs its red and green values, while its low saturation and strong gray cast keep the effect muted, calm, and thoughtfully structured.
Where does #9694a6 work well in design?
Use #9694a6 as a supporting tone in branding, spiritual layouts, and luxury packaging, where its muted purple character adds reflection and polish without the intensity of a bright or saturated violet.
Is #9694a6 readable on white or black?
#9694a6 has a 2.96:1 contrast ratio on white and 7.08:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.