#968F95 Hex Color
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An ashy, dusty magenta with a soft gray cast, #968f95 feels gentle, polished, and slightly romantic. Its low saturation makes it useful as a supporting tone in cosmetics, fashion, nightlife, and floral branding, while black text remains highly legible at about 6.7:1 contrast. The hex code #968f95 works best beside charcoal, cream, or muted plum.
Questions about #968f95
What is #968f95 in RGB, HSL and CMYK?
In RGB, #968f95 is rgb(150, 143, 149), in HSL hsl(309, 3%, 57%) and in CMYK 0%, 5%, 1%, 41%.
What colors pair well with #968f95?
#968f95 pairs well with charcoal, cream, and muted plum because its dusty magenta undertone gains definition from dark neutrals, warmth from soft whites, and depth from related purple-red hues.
Does #968f95 look warm or cool?
#968f95 reads as a slightly cool-leaning neutral, with a soft magenta cast tempered by gray; its low saturation keeps it from feeling vivid or strongly cold. It can appear warmer beside blue-gray colors and more muted beside creamy neutrals.
Is #968f95 readable on white or black?
#968f95 has a 3.15:1 contrast ratio on white and 6.65:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.