#968B75 Hex Color
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Muted and ashy, #968b75 is a dusty yellow-olive with low saturation and a matte, almost gray finish. Its subdued warmth suggests earthiness, tradition, and understated optimism, making it useful for outdoor, organic, construction, and budget-focused branding. Use the hex code as a supporting tone beside charcoal or dark brown; black text reads at about a 6.2:1 contrast ratio.
Questions about #968b75
What is #968b75 in RGB, HSL and CMYK?
In RGB, #968b75 is rgb(150, 139, 117), in HSL hsl(40, 14%, 52%) and in CMYK 0%, 7%, 22%, 41%. Browse more shades of gray with names and hex codes.
What colors pair well with #968b75?
#968b75 pairs well with charcoal, dark brown, cream, and muted terracotta, reinforcing its earthy yellow-olive base without overpowering its low saturation across branding, interfaces, packaging, or editorial layouts. Choose charcoal for crisp contrast and warmer neutrals for a softer, traditional palette.
Is #968b75 readable on white or black?
#968b75 has a 3.36:1 contrast ratio on white and 6.24:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.