#967770 Hex Color

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Hex color #967770 graphic
#967770 is a muted, dusty red with warm brown and gray undertones. Its low saturation creates a matte, understated feel while retaining hints of energy and passion. Use this hex color as a supporting tone with cream or navy, since it can look muddy across large areas. Black text reads clearly on this hex code at about 5.2:1 contrast.

Questions about #967770

What is #967770 in RGB, HSL and CMYK?
In RGB, #967770 is rgb(150, 119, 112), in HSL hsl(11, 15%, 51%) and in CMYK 0%, 21%, 25%, 41%.
What colors pair well with #967770?
Cream, navy, charcoal, and muted sage pair well with #967770, balancing its dusty warmth and keeping the overall palette intentional rather than muddy across visual design projects, interfaces, branding, and print. Use cream for softer contrast and navy for a sharper combination.
Does #967770 read as a warm or cool color?
#967770 reads as a warm, muted red because its brown undertones outweigh the cooling effect of its gray component, giving it a softened, earthy character rather than a bright or fiery appearance.
Is #967770 readable on white or black?
#967770 has a 4.06:1 contrast ratio on white and 5.16:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.