#967444 Hex Color
Dusty warmth with golden undertones
#967444 is a dusty, ashy orange with muted brown and golden undertones. Its mellow warmth suggests optimism and adventure without feeling loud, making it useful for autumn branding, food packaging, sports graphics, and construction-safety accents. Use the hex code #967444 as a supporting tone with cream or navy; black text remains readable for body copy at about a 4.9:1 contrast ratio.
Questions about #967444
What is #967444 in RGB, HSL and CMYK?
In RGB, #967444 is rgb(150, 116, 68), in HSL hsl(35, 38%, 43%) and in CMYK 0%, 23%, 55%, 41%.
What colors pair well with #967444?
Pair #967444 with cream for a soft autumn palette, or with navy for stronger contrast; its dusty orange warmth also works well as a supporting tone beside neutral backgrounds and restrained accent colors.
Is #967444 warm or cool?
#967444 reads as a warm color because its muted orange base carries brown and golden undertones, creating a mellow, earthy impression that suits autumn palettes, food packaging, outdoor themes, and grounded accent designs.
Is #967444 readable on white or black?
#967444 has a 4.30:1 contrast ratio on white and 4.87:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.