#96736F Hex Color

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Hex color #96736f graphic
#96736f is a muted, matte red with dusty brown and ashy gray undertones. Its low saturation keeps the reddish hue restrained, giving layouts a calm, understated feel while retaining some warmth and energy. Use the hex code as a supporting tone with cream or charcoal. It can look muddy across large areas. Black text reaches about a 5.0:1 contrast ratio, enough for WCAG AA body text.

Questions about #96736f

What is #96736f in RGB, HSL and CMYK?
In RGB, #96736f is rgb(150, 115, 111), in HSL hsl(6, 16%, 51%) and in CMYK 0%, 23%, 26%, 41%.
What colors pair well with #96736f?
Pair #96736f with cream for softer contrast, charcoal for readable text, or sage for an earthy palette; its low saturation also leaves room for a restrained terracotta accent in packaging and editorial layouts.
Is #96736f readable on white or black?
#96736f has a 4.21:1 contrast ratio on white and 4.97:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.